Kathryn R. Burke

Event Planner

wine and food paringEVENT PLANNING is an amazing Marketing Tool. Combined with Editorial and Advertising PLUS Community Involvement, everybody Wins. Click here for a perfect example of how it works. This story demonstrates how to market an idea by using editorial to inspire advertising, and orchestrate with planned events. We pulled together members of the business community to make this event happen, and it was fun!  Then we cross-promoted with multi-media approaches, and everybody benefited.

Who do you call when you need help? You call me.

I’ve got your back, and your up-front planning as well.  This incorporates scheduling, planning, orchestrating, costing, and conducting your event. Obviously, I’m not a one-man-show; I have staff.  But I’m the ‘Buck-Stops-Here’ ‘Go-to-Gal’ for just about everything you want and need. Bottom line, I/we do it all, from pre-publicity to post-event clean-up. Details: sanjuanpub.com/event-planning.

Recent examples. 1. Banquet. We hand-made the decorations and even the tickets. 2. Concert. We handled sound-checks, and did the on-stage introduction for the talent. 3. All-day event. We arranged venue, menu, photography, and selected the presenter. 4. Luncheon. Client wanted casual/elegant, and we got it done. 5. Party. It was her 90th birthday party—with 100 guests. She wanted to arrive (and depart) on a motorcycle and dance to Pretty Woman with a handsome man. We made it happen. 6. Fundraiser. The theme was ‘diva’s of the 1930s and 40s. We dressed the tables, made the decorations, created programs, selected hostess gifts. 7. Trade Show. We do trade shows, too; this one with one of our clients.

Event Planning and Management Services

• Plan. Set goals and build an Event Plan to meet them (venue, food & beverage, decor, presenter, staffing).

• Design. Help you come up with the idea, massage it, figure out the best way to present it.

• Presenter/Entertainer.  Select and schedule the presenter or entertainer (and negotiate their fee). Often this is a keynoter and other topic speakers or workshop leaders if you plan to include breakout sessions.

• Coach.  Advise you if you plan to present yourself, and help you create and prepare your presentation (including PowerPoint, video, handouts, whatever you need to tell your story. (And take your place if you chicken out at the last minute—it happens.) 4 Establish a budget. Figure out how to meet it, how much to charge (if that’s your goal) or raise money if it’s a charitable event. Make sure you stay on budget.

• Food & Beverage. Help plan the menu, decide on alcohol, book and hire (or arrange for) food and beverage service, find bartenders and waitstaff (if needed), manage and orchestrate set-up, serving, clean-up, staff payment.

• Decorate. Help with decorations and theme – designing and creating (or procuring) decorative elements and making sure they are available and delivered on time, including flowers, balloons, themed items, guest gifts, table decorations. In many instances, we have actually made the decorations ourselves.

• Venue. Locate and schedule a place to hold your event. Make sure accommodations meet requirements and are sufficient for number of anticipated attendees. Negotiate fees and services provided.

• Presenter Preparation. Verify presenter’s have their material ahead of time and it will work with venue’s presentation equipment. (If it doesn’t re-create it for them.) Verify equipment functions, and provide replacements if it doesn’t. (We always have screen and projector ready to set up, which happens frequently.)

• Handouts. Prepare and print presentation materials as needed, and make sure someone is there to hand it out.

• Marketing.  Manage advertising and pre-publicity, including print, broadcast, social media.

• Set-up and tear-down after event. Oversee and manage both, covering last-minute glitches and emergencies, and insuring we get any damage deposit back.