Feature article, cover story.
This story is a masterpiece of multi-level marketing using event planning to orchestrate it. Our models were all local business women from the areas where photo-shoots occurred: Ouray, Montrose, Delta, and Grand Junction in Western Colorado. We used two different photographers, and managed to complete four photoshoots over two days.
Everybody advertised. The publication, with a press run of 50,000 copies distributed to the entire area, and we also put the issue on our website. Did a couple radio interviews, too. We HAD TOO MUCH FUN! doing this article. Definitely a lot more fun than trolling on Amazon for stuff that probably won’t fit . . . or makes you look fat . . . and you have to send it back. Yay! for shopping.