Kathryn R. Burke, is the owner of San Juan Publishing Group, Inc. (SJPG) She has been involved in creative endeavors all her life, writing and making art from her early school years, to publishing outstanding print publications and, most recently, highly successful web presentations. Her innate creativity, proven business acumen, and understanding of digital communication have made her an expert at marketing. Combining her unique skill set as a writer, graphic designer, and public speaker with an innate sense of what people want and how to get it for them, she knows how to promote you and your business to your best advantage.
Staying on top of your market is hard work. “Yes, it’s not always easy, and sometimes you end up working with difficult clients—I’ve certainly had my share of them; everyone has. But, in the end, what I do is extremely rewarding. When it looks like it won’t be, I’ve learned to just say, ‘No.’ My advice? Never take on a client just for the money. Do it because you like and believe in them. Establish rapport. To be able to really help someone, it has to come from the heart. I’ve met and worked with so many fascinating people, and helped them achieve some amazing successes.”
“This is my passion. I love what I do. I love working with people, helping them discover their passion, find and master their own successes and maintain the enthusiasm to carry it forward.”
A successful entrepreneur, Kate has been doing just that for over 25 years, working with clients from (most) all endeavors, helping them with advertising, public relations, and event planning. In building her own business, Kate has extensive experience with photo journalism, publishing, graphic and web design. Not surprisingly, she is also an accomplished public speaker and successful author. She strives to be a good example of how to succeed.
“If you’re going to show other people how to ‘put themselves out there,’ sometimes, you’ve got to demonstrate how to do it. ‘Watch me,’ I tell them. You can’t always just tell people how to do something, often you have to show them as well. So I get out there and do it, and then they jump on board and join me for the ride. In the end, it’s always a great ride. That’s what marketing is really about—making people enjoy the ride.”
Kate holds a BA in Art and Social Sciences. During her tenure as a high school teacher, and later a professor, she taught art and design in the US and Spain. Kate has also hosted her own radio show, the first time in high school, most recently, ‘Focus on the Arts’ for public radio, promoting the visual and performing arts. She has also been a guest on other radio shows. She is an artist and a former gallery owner (in California).
Post-graduate work in business administration and marketing enabled Kate to establish and maintain successful ventures in California (where, working with the SBA, she helped start-up companies obtain capital and set up management teams and develop marketing plans). After moving to Colorado, Kate worked with several other publications before establishing SJPG, which at one time maintained offices in three locations and published six magazines with annual sales approaching a million dollars a year. A smaller division of SJPG publishes print books. Kate’s early experiences in education have led her to work with local schools through a special program to help students with learning disabilities gain knowledge and expertise in graphic and web design.
Today, Kate Burke works with multiple clients in the U.S. and internationally, designing, establishing, and maintaining their marketing plans—with special emphasis on internet communications and web presence in today’s fast-paced digital world. Kate also teaches technology classes on Social Media Marketing. “My bread and butter is web design,” she says. “It’s a great outlet for creative energy, and I’m really good at it.
“Experience really counts. Marketing isn’t something you learn in a classroom. You learn it by doing it, by living it.”
“I use all the tools, in my considerable tool bucket to help my clients visualize, develop, implement, and maintain successful marketing programs. My passion is helping others achieve their dreams through creative marketing strategies and successful business development.”
Although SJPG has retired from large-scale print publishing, Kate still writes for various magazines and newspapers. (See Articles and Interviews.) Kathryn R. Burke is the author several books. Her most recent discuss caregiving (from many years of direct experience); she still presents on the topic. See The Caregiver’s Journey.
Kate also enjoys athletic activities (especially outdoors), listening to music, organic cooking, and reading. (“Only fiction, I write non fiction all day long!”) She lives in Western Colorado.